News & Features

2020.02.03 Works

KENZO MINAMI × Reebok Zig Kinetica

“I am releasing a small capsule collection with @reebok as the first collaborator for their new project R58 – The moniker which nods to 1958, the year Joe and Jeff Foster founded Reebok.”

And this “ZIG KINETICA x R58 by KENZO MINAMI” is one of the 2 shoes (along with 2 T-shirts) being released. The other model is Instapump Fury. 『Today, global sportswear brand Reebok announces the Zig Kinetica x R58, a limited-edition sneaker with a sole designed for energy return and a fashion upper designed by Kenzo Minami.
Built for athletic performance yet engineered to transcend its sport-based origins, Zig Kinetica x R58 celebrates the defiant attitude embodied by brand founders Joe and Jeff Foster, who left their parents’ business in 1958 and set out on their own in search of the future of athletic footwear. Embodying the pioneering spirit of Reebok’s founders and named after the year Reebok started, the R58 series features unique collaborations with groundbreaking designers. Enter Kenzo Minami.

Having designed one of the most coveted and exclusive Reebok Instapump Fury colorways of all time, Kenzo Minami, a pioneering graphic artist whose future-forward designs have pushed the boundaries of style for decades, fuses the advanced performance technology of Zig with his disruptive style for this limited-edition sneaker. “The concept of this Zig Kinetica is the abstract interpretation of time and space – breaking through the barrier, going into warp speed, distortion of the space, dimensional jump, and so on,” said KenzoMinami. “I also wanted the silhouette to suggest the abstract impressions of a launching pad and rocket booster, which themselves are made of sound waves, shock waves, signals & patterns, and abstract representations of time and space combined.”』 #reebok #reebokclassic #zigkinetica #kenzominami
https://www.reebok.com/…/zig-kinetica-x-kenzo-m…/FW9463.html